✓ Your hair feels thin, fragile, or lifeless

✓ You struggle with hair loss or weakened roots

✓ You want a complete solution that strengthens, stimulates, and restores density

✓ Or simply if you wish to maintain and preserve the natural beauty and vitality of your hair over time

✓ Reduces hair loss and strengthens roots

✓ Revitalizes the scalp and stimulates natural growth

✓ Restores shine, resilience, and density

✓ Provides deep nourishment while balancing scalp oils

The ROOTS & STRENGTH Ritual unites three powerful treatments working in perfect synergy:

✓ Anti-Hair Loss Shampoo – a gentle purification that prepares the scalp and strengthens fragile roots

✓ Fortifying Hair Serum – a concentrated formula that awakens growth and fortifies the hair fiber

✓ Scalp Oil Anti-Hair Loss – a nourishing treatment that restores deep balance and reactivates natural vitality

Together, these three steps create a complete 360° ritual, addressing the root cause of hair loss to reduce shedding, stimulate roots, and restore strength, density, and vitality.

✓ Usage – Complete routine, 2–3 times per week for visible results

✓ Hair type – Suitable for all hair types, especially thinning, weak, or damaged hair

✓ Texture – Light cleansing gel (shampoo) · concentrated fluid (serum) · nourishing oil (scalp treatment)

The treatments in this ritual are formulated with precious oils and natural actives carefully selected and Enriched with complementary essential oils to deliver visible and lasting results.

✓ Argan Oil – deep nourishment & natural shine

✓ Rosemary Essential Oil & Extract – stimulates circulation, awakens vitality

✓ Black Seed Oil (Nigella) – soothes irritation, supports density

✓ Castor Oil – boosts growth, strengthens resilience and thickness

✓ Jojoba Oil – balances scalp oils and restores harmony

✓ Coconut Oil – protects and provides deep hydration

✓ Ginger Essential Oil – energizes the scalp, promotes microcirculation

✓ Aloe Vera – hydrates and soothes sensitive scalps

Follow the ROOTS & STRENGTH Ritual in three complementary steps, 2 to 3 times per week, for visible and lasting results:

✓ Purify – Apply the Anti-Hair Loss Shampoo to wet hair. Gently massage the scalp to stimulate microcirculation, then rinse thoroughly.

✓ Fortify – On clean hair, apply the Fortifying Hair Serum directly to the scalp. Massage lightly to awaken the roots and boost growth.

✓ Nourish – Once or twice a week, before shampooing, apply the Scalp Oil Anti-Hair Loss to the scalp. Leave on for at least 30 minutes (or overnight) to deeply restore balance and vitality.

Together, these three steps inscribe your care into a true ancestral ritual, reinvented to restore strength, density, and vitality to your hair.

For generations, the Amazigh heritage of Morocco, rooted in the Atlas Mountains, has celebrated the strength and beauty of hair through sacred rituals — from scalp massages with precious oils, to rosemary infusions that awaken vitality, and the timeless protection of argan.

Each ROOTS & STRENGTH formula is inspired by this ancestral wisdom, reinterpreted today with scientific precision. By embracing this ritual, you are not only caring for your hair — you are reconnecting to a living tradition deeply rooted in the Moroccan land.